Implementación de una campaña digital para el lanzamiento y posicionamiento de la marca libélula plus en el mercado de bisutería de la ciudad de Guayaquil

The present research project was carried out in order to obtain complete information about the Libélula Plus brand, a virtual shop selling jewelry accessories, which exposes its products on social networks. The purpose is to verify what type of communication strategy is appropriate to reach your tar...

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Bibliografiske detaljer
Hovedforfatter: Curillo Paredes, Lady Brighitt (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2017
Fag:
Online adgang:http://repositorio.ulvr.edu.ec/handle/44000/1958
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