Implementación de una campaña digital para el lanzamiento y posicionamiento de la marca libélula plus en el mercado de bisutería de la ciudad de Guayaquil
The present research project was carried out in order to obtain complete information about the Libélula Plus brand, a virtual shop selling jewelry accessories, which exposes its products on social networks. The purpose is to verify what type of communication strategy is appropriate to reach your tar...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | bachelorThesis |
| Γλώσσα: | spa |
| Έκδοση: |
2017
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| Θέματα: | |
| Διαθέσιμο Online: | http://repositorio.ulvr.edu.ec/handle/44000/1958 |
| Ετικέτες: |
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Προσθήκη ετικέτας | Περίληψη: | The present research project was carried out in order to obtain complete information about the Libélula Plus brand, a virtual shop selling jewelry accessories, which exposes its products on social networks. The purpose is to verify what type of communication strategy is appropriate to reach your target audience. In order to obtain accurate information for the benefit of the brand, a survey was carried out, in the answers obtained it was possible to verify the tastes and preferences of the target, their purchasing habits among others. In addition, this project provided the facility to identify which is the active public of the brand…….. |
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