Implementación de una campaña digital para el lanzamiento y posicionamiento de la marca libélula plus en el mercado de bisutería de la ciudad de Guayaquil

The present research project was carried out in order to obtain complete information about the Libélula Plus brand, a virtual shop selling jewelry accessories, which exposes its products on social networks. The purpose is to verify what type of communication strategy is appropriate to reach your tar...

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Bibliographic Details
Main Author: Curillo Paredes, Lady Brighitt (author)
Format: bachelorThesis
Language:spa
Published: 2017
Subjects:
Online Access:http://repositorio.ulvr.edu.ec/handle/44000/1958
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