Marketing social y su influencia en la conservación ambiental de Playas del cantón General Villamil de la provincia de Guayas

Currently, environmental conservation has become an urgent global concern due to the growing environmental challenges facing our planet. In this context, social marketing emerges as a powerful tool to address these problems by combining marketing strategies with social and environmental objectives....

• المؤلف الرئيسي: Macas Macas, Odalis Jessenia (author)
• مؤلفون آخرون: Muñoz Suarez, Bryan Steven (author)
• التنسيق: other
• اللغة: spa
• منشور في: 2023
• الموضوعات: Marketing; Conservación ambiental; Playa; Influencia social
• الوصول للمادة أونلاين: http://repositorio.ulvr.edu.ec/handle/44000/6781