Marketing social y su influencia en la conservación ambiental de Playas del cantón General Villamil de la provincia de Guayas
Currently, environmental conservation has become an urgent global concern due to the growing environmental challenges facing our planet. In this context, social marketing emerges as a powerful tool to address these problems by combining marketing strategies with social and environmental objectives....
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| অন্যান্য লেখক: | |
| বিন্যাস: | other |
| ভাষা: | spa |
| প্রকাশিত: |
2023
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://repositorio.ulvr.edu.ec/handle/44000/6781 |
| ট্যাগগুলো: |
ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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ট্যাগ যুক্ত করুন | সংক্ষিপ্ত: | Currently, environmental conservation has become an urgent global concern due to the growing environmental challenges facing our planet. In this context, social marketing emerges as a powerful tool to address these problems by combining marketing strategies with social and environmental objectives. This thesis investigates the relationship between social marketing and environmental conservation, analyzing how marketing strategies can influence people's behaviors and attitudes towards environmental protection. The study begins by exploring the theoretical foundations of social marketing and its evolution from commercial approaches to promoting social causes, including environmental conservation. In summary, it also highlights the importance of measuring the impact of social marketing campaigns on environmental conservation, considering indicators such as community participation, the adoption of sustainable practices and the change in attitudes towards the environment. Limitations and challenges associated with this approach are addressed, such as the authenticity of brands and the need for longterm commitment........... |
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