Marketing estratégico en el posicionamiento de la marca Maganyl del Laboratorio Rocnarf en Guayaquil, año 2024

In the current context of the pharmaceutical market, there are several brands of gastro-protective digestive products or also known as drinkable products for the protection of the stomach. There are several brands on the market that are already positioned in the minds of consumers and cause a proble...

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Bibliografiske detaljer
Hovedforfatter: Álava Yanez, Isaac Xavier (author)
Andre forfattere: Nuñez Franco, María José (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2024
Fag:
Online adgang:http://repositorio.ulvr.edu.ec/handle/44000/7392
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