Marketing estratégico en el posicionamiento de la marca Maganyl del Laboratorio Rocnarf en Guayaquil, año 2024

In the current context of the pharmaceutical market, there are several brands of gastro-protective digestive products or also known as drinkable products for the protection of the stomach. There are several brands on the market that are already positioned in the minds of consumers and cause a proble...

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Bibliografische gegevens
Hoofdauteur: Álava Yanez, Isaac Xavier (author)
Andere auteurs: Nuñez Franco, María José (author)
Formaat: bachelorThesis
Taal:spa
Gepubliceerd in: 2024
Onderwerpen:
Online toegang:http://repositorio.ulvr.edu.ec/handle/44000/7392
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