Marketing estratégico en el posicionamiento de la marca Maganyl del Laboratorio Rocnarf en Guayaquil, año 2024

In the current context of the pharmaceutical market, there are several brands of gastro-protective digestive products or also known as drinkable products for the protection of the stomach. There are several brands on the market that are already positioned in the minds of consumers and cause a proble...

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Bibliographic Details
Main Author: Álava Yanez, Isaac Xavier (author)
Other Authors: Nuñez Franco, María José (author)
Format: bachelorThesis
Language:spa
Published: 2024
Subjects:
Online Access:http://repositorio.ulvr.edu.ec/handle/44000/7392
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