Plan de activación de marca para la carrera de publicidad de la universidad laica Vicente Rocafuerte de Guayaquil en los colegios de la parroquia Tarqui

The following research work seeks to implement a Brand Activation Plan for the positioning of the Advertising career of the Laica University Vicente Rocafuerte of Guayaquil, which can be carried out through advertising strategies that help the career to have a growth in terms of its internal and ext...

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Bibliographic Details
Main Author: Cobos Sáenz de Viteri, Rubén Alejandro (author)
Format: bachelorThesis
Language:spa
Published: 2018
Subjects:
Online Access:http://repositorio.ulvr.edu.ec/handle/44000/2189
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