Plan de activación de marca para la carrera de publicidad de la universidad laica Vicente Rocafuerte de Guayaquil en los colegios de la parroquia Tarqui
The following research work seeks to implement a Brand Activation Plan for the positioning of the Advertising career of the Laica University Vicente Rocafuerte of Guayaquil, which can be carried out through advertising strategies that help the career to have a growth in terms of its internal and ext...
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2018
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| Fag: | |
| Online adgang: | http://repositorio.ulvr.edu.ec/handle/44000/2189 |
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Tilføj Tag | Summary: | The following research work seeks to implement a Brand Activation Plan for the positioning of the Advertising career of the Laica University Vicente Rocafuerte of Guayaquil, which can be carried out through advertising strategies that help the career to have a growth in terms of its internal and external acceptance. In the methodology of this project, adequate research techniques and tools were used, such as the survey and the interview, to obtain an appropriate calculation of the population and sample by means of which a coherent and accurate market study will be projected to determine the necessary advertising strategies for the execution of the Brand Activation…… |
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