Plan estratégico de marketing para la Empresa CONFISA

Confisa, a wholesale and retail confectionery company, plays a pivotal role in the local economy by generating employment and contributing to government revenue. A comprehensive study conducted at the company's Guayaquil location has revealed the underlying factors contributing to the decline i...

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Bibliographic Details
Main Author: Briones Saico, Carlos Alfredo (author)
Other Authors: Pilozo Jara, Joel Luis (author)
Format: bachelorThesis
Language:spa
Published: 2024
Subjects:
Online Access:http://repositorio.ulvr.edu.ec/handle/44000/7606
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