Plan estratégico de marketing para la Empresa CONFISA
Confisa, a wholesale and retail confectionery company, plays a pivotal role in the local economy by generating employment and contributing to government revenue. A comprehensive study conducted at the company's Guayaquil location has revealed the underlying factors contributing to the decline i...
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| Natura: | bachelorThesis |
| Lingua: | spa |
| Pubblicazione: |
2024
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| Accesso online: | http://repositorio.ulvr.edu.ec/handle/44000/7606 |
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Aggiungi Tag | Riassunto: | Confisa, a wholesale and retail confectionery company, plays a pivotal role in the local economy by generating employment and contributing to government revenue. A comprehensive study conducted at the company's Guayaquil location has revealed the underlying factors contributing to the decline in sales. Through the application of analytical tools such as SWOT, PESTEL, EFE, and EFI, a set of key variables has been identified that highlight the areas requiring improvement...... |
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