Marketing estratégico para el posicionamiento del Hotel San Francisco en la ciudad de Guayaquil
The current context of the lodging market in the country and more specifically in the city of Guayaquil has been greatly affected due to factors that have changed the way people make decisions. The constantly changing opinions of consumers force small and medium-sized companies to look for new ways...
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| Formato: | bachelorThesis |
| Lenguaje: | spa |
| Publicado: |
2023
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| Acceso en línea: | http://repositorio.ulvr.edu.ec/handle/44000/6789 |
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