Análisis de las estrategias publicitarias utilizadas por el AITEC tecnológico Almirante Illingworth en los alumnos de tercer año de bachillerato de la ANAI, academia naval Almirante Illingworth periodo lectivo 2016-2017

The present researching work has the goal to analyze which are advertising strategies used by AITEC to achieve what the positioning in students of third baccalaureate of ANAI high school. In the path that AITEC has, it can be seen that the technology in question has not developed proper positioning...

• Huvudupphovsman: Muñoz Zamora, Alexandra María (author)
• Övriga upphovsmän: Rojas Erazo, Karen Silvana (author)
• Materialtyp: bachelorThesis
• Språk: spa
• Publicerad: 2016
• Ämnen: Posicionamiento; Marca; Marketing educativo; Publicidad
• Länkar: http://repositorio.ulvr.edu.ec/handle/44000/1203