Marketing interno para el incremento de la productividad en la logística de la Distribuidora Farmacéutica Ecuatoriana

The main objective of this research work is to increase the productivity in the logistics of the Ecuadorian Pharmaceutical Distributor, through the implementation of internal marketing strategies. Chapter in which we define the dependent and independent variables resulting from the survey of a marke...

• Autor principal: Holguín Padilla, Andrés Alejandro (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2020
• Materias: Investigación de mercado; Marketing; Mercadotecnia; Negocio
• Acceso en línea: http://repositorio.ulvr.edu.ec/handle/44000/3872