Marketing social en la disminución de accidentes de tránsito, conductores vía perimetral, ciudad de Guayaquil

Marketing can be directly related to a Social cause and it is at that moment when a Social Marketing is put into practice, which is based on positively influencing the behavior of a certain group of people by solving a problem identified as Social . Thus, the vía Perimetral located in the city of Gu...

• Автор: Celi Hernández, Jeraldiny del Rocío (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2018
• Предмети: Marketing social; Educación vial; Vía perimetral; Tránsito
• Онлайн доступ: http://repositorio.ulvr.edu.ec/handle/44000/2582