Marketing social en la disminución de accidentes de tránsito, conductores vía perimetral, ciudad de Guayaquil

Marketing can be directly related to a Social cause and it is at that moment when a Social Marketing is put into practice, which is based on positively influencing the behavior of a certain group of people by solving a problem identified as Social . Thus, the vía Perimetral located in the city of Gu...

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Bibliografski detalji
Glavni autor: Celi Hernández, Jeraldiny del Rocío (author)
Format: bachelorThesis
Jezik:spa
Izdano: 2018
Teme:
Online pristup:http://repositorio.ulvr.edu.ec/handle/44000/2582
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