Estrategia de posicionamiento para la comercialización de la bebida de horchata en la ciudad de Guayaquil

The beverage industry is one of the most important for the national economy, which is why the aim of developing positioning strategies for marketing drink horchata, in the city of Guayaquil, was raised for this purpose a survey was consumers of soft drinks through a descriptive, deductive and quanti...

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Bibliographic Details
Main Author: Zurita Decker, Jenny Leonor (author)
Format: bachelorThesis
Language:spa
Published: 2016
Subjects:
Online Access:http://repositorio.ulvr.edu.ec/handle/44000/1365
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