Estrategia de posicionamiento para la comercialización de la bebida de horchata en la ciudad de Guayaquil
The beverage industry is one of the most important for the national economy, which is why the aim of developing positioning strategies for marketing drink horchata, in the city of Guayaquil, was raised for this purpose a survey was consumers of soft drinks through a descriptive, deductive and quanti...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repositorio.ulvr.edu.ec/handle/44000/1365 |
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