Estrategias publicitarias a través de los medios digitales facebook y twitter para promover la marca smöoy en la ciudad de Guayaquil

The present work of investigation, establishes advertising strategies with digital media that can capture customers and increase sales, according to trends and consumer behavior. The theoretical framework refers to the use of social networks as a dynamic interface between individuals, groups and ins...

• Huvudupphovsman: Araujo Araujo, María Cecilia (author)
• Övriga upphovsmän: Romero Muñoz, Ruth Griselda (author)
• Materialtyp: bachelorThesis
• Språk: spa
• Publicerad: 2016
• Ämnen: Alcance; Interactuar; Publicidad; Estrategia
• Länkar: http://repositorio.ulvr.edu.ec/handle/44000/1204