Marketing, Teletrabajo femenino y E-Commerce en Ecuador durante el COVID-19

The present research shows the need to understand how work practices and marketing strategies were adapted in a context of global crisis and wh was its effect on electronic commerce. The main objective is to evaluate the relationship between female labor participation in teleworking and its influenc...

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Bibliographic Details
Main Author: Vilema Escudero, Segundo (author)
Other Authors: Samaniego López, Jaime (author), Román Bermeo, Cynthia (author)
Format: article
Language:spa
Published: 2024
Subjects:
Online Access:http://repositorio.ulvr.edu.ec/handle/44000/6978
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