Marketing, Teletrabajo femenino y E-Commerce en Ecuador durante el COVID-19

The present research shows the need to understand how work practices and marketing strategies were adapted in a context of global crisis and wh was its effect on electronic commerce. The main objective is to evaluate the relationship between female labor participation in teleworking and its influenc...

• Κύριος συγγραφέας: Vilema Escudero, Segundo (author)
• Άλλοι συγγραφείς: Samaniego López, Jaime (author), Román Bermeo, Cynthia (author)
• Μορφή: article
• Γλώσσα: spa
• Έκδοση: 2024
• Θέματα: Comercio electrónico; Mujer; Ecuador; Mercado
• Διαθέσιμο Online: http://repositorio.ulvr.edu.ec/handle/44000/6978