Impacto del insight publicitario en el comportamiento del consumidor de 24 a 28 años frente a la publicidad de seguros
An underexploited area in Ecuador is Insurance advertisement. Currently, insurance companies’ clients are attracted by insurance mediators or brokers because insurance advertisement doesn’t exist in the country. The aim of this research is to determine the insight’s impact on potential insurance con...
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| Autor principal: | |
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| Formato: | bachelorThesis |
| Lenguaje: | spa |
| Publicado: |
2017
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| Materias: | |
| Acceso en línea: | http://repositorio.ulvr.edu.ec/handle/44000/1705 |
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