Campaña viral para posicionamiento del producto baldosa de gres de la marca Dolmen S.A., dirigida a las PYMES radicadas en la ciudad de Guayaquil en el periodo de enero a septiembre del año 2017
The present investigation aims to propose a viral campaign for the positioning of the Baldosa de Gres product of the Dolmen SA brand, in the city of Guayaquil, 2017. This initiative arises in response to the research problem that is defined as the low recognition of the Dolmen brand within the marke...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2018
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| Subjects: | |
| Online Access: | http://repositorio.ulvr.edu.ec/handle/44000/3084 |
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