Campaña viral para posicionamiento del producto baldosa de gres de la marca Dolmen S.A., dirigida a las PYMES radicadas en la ciudad de Guayaquil en el periodo de enero a septiembre del año 2017
The present investigation aims to propose a viral campaign for the positioning of the Baldosa de Gres product of the Dolmen SA brand, in the city of Guayaquil, 2017. This initiative arises in response to the research problem that is defined as the low recognition of the Dolmen brand within the marke...
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| Materialtyp: | bachelorThesis |
| Språk: | spa |
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2018
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| Länkar: | http://repositorio.ulvr.edu.ec/handle/44000/3084 |
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Lägg till en tagg | Sammanfattning: | The present investigation aims to propose a viral campaign for the positioning of the Baldosa de Gres product of the Dolmen SA brand, in the city of Guayaquil, 2017. This initiative arises in response to the research problem that is defined as the low recognition of the Dolmen brand within the market, a situation that causes it to be confused with other brands such as Alfadomus. It also determines the need to develop viral advertising campaigns that take advantage of the great impact that this generates, especially in the flow of information through "word of mouth" that involves persuasive messages and that serve to be disseminated through digital media………….. |
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