Innovación en el marketing digital aplicado al sector turístico en el Ecuador: Un Análisis ANOVA

This study investigates the influence of digital marketing on the innovation of tourism companies in Ecuador. The justification lies in the growing importance of digital marketing in tourism and its potential impact on business innovation. The objective is to determine if there is a significant diff...

• Κύριος συγγραφέας: Pereira Cabrera, Paula Carolina (author)
• Άλλοι συγγραφείς: Aguilera Agudo, Pamela Melissa (author), López Feijóo, Manuel Arcesio (author)
• Μορφή: article
• Γλώσσα: spa
• Έκδοση: 2024
• Θέματα: Comportamiento innovador; Marketing; Turismo; Empresa
• Διαθέσιμο Online: http://repositorio.ulvr.edu.ec/handle/44000/6976