Marketing estratégico para el incremento de ventas en el Concesionario Vallejo Araujo, ciudad de Guayaquil
The Vallejo Araujo dealership faces a low number of sales despite the various strategies carried out within the automobile market in the city of Guayaquil. The scant interaction between the dealer and its target audience influences the purchase decision and the positioning of the commercial house in...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2023
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| Online Access: | http://repositorio.ulvr.edu.ec/handle/44000/6784 |
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