Marketing estratégico para el incremento de ventas en el Concesionario Vallejo Araujo, ciudad de Guayaquil

The Vallejo Araujo dealership faces a low number of sales despite the various strategies carried out within the automobile market in the city of Guayaquil. The scant interaction between the dealer and its target audience influences the purchase decision and the positioning of the commercial house in...

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Bibliografiske detaljer
Hovedforfatter: Diez Zambrano, Bárbara del Roció (author)
Andre forfattere: Pincay Herrera, Flor María (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2023
Fag:
Online adgang:http://repositorio.ulvr.edu.ec/handle/44000/6784
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