Estrategia de marketing para posicionamiento SEM de una empresa de productos tecnológicos

This research analyzes the implementation of Ads campaigns on social media and Google Ads as a strategy to improve the digital positioning of a technology products company. Deficiencies were identified in audience segmentation, poor campaign optimization, and a lower-than-expected return on investme...

• Autor principal: Jiménez Véliz, Roger Xavier (author)
• Formato: masterThesis
• Idioma: spa
• Publicado em: 2025
• Assuntos: Administración; Internet; Medio social; Marketing
• Acesso em linha: http://repositorio.ulvr.edu.ec/handle/44000/7966