Diseño de estrategias mercadológicas de promoción digital para difusión de la música pop nacional a millennials guayaquileños

The present work provides information about the scarce diffusion that Ecuadorian pop music has had at the local level, causing the national industry of the sector to be affected by the scarce approval of the songwriters of the genre by the millennials in the city of Guayaquil. The design of digital...

• מחבר ראשי: Guzmán Barquet, Eduardo Andrés (author)
• מחברים אחרים: Moreno Yagual, Jessenia Esperanza (author), Guamán Quinteros, Derby Steven (author)
• פורמט: article
• שפה: spa
• יצא לאור: 2020
• נושאים: Tecnología digital; Música pop; Música popular; Marketing
• גישה מקוונת: http://repositorio.ulvr.edu.ec/handle/44000/4044