La gestión comercial como dimensión clave en la dirección estratégica de empresas importadoras y comercializadoras de materias primas en el Ecuador

Strategic management is a key aspect for companies looking to stay in a highly competitive market and even more so if their expectations are sustainable growth. This article presents one of the six key dimensions that make up a modern model of strategic direction, as is the Commercial Management. It...

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Gorde:
Xehetasun bibliografikoak
Egile nagusia: Iturralde Solórzano, Rafael Alberto (author)
Formatua: article
Hizkuntza:spa
Argitaratua: 2016
Gaiak:
Sarrera elektronikoa:http://repositorio.ulvr.edu.ec/handle/44000/3713
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