La economía digital bajo un modelo de bienes públicos: revisión de estretegias conductuales para incrementar la confianza

Digital economy is full of challenges, especially about its acceptance in different sets of the population. Although is widely accepted between youngsters, older generations are more reluctant to participate on it due to a bad trust perception of buying products and services online. This paper summa...

• Huvudupphovsman: Acevedo Campos, David (author)
• Övriga upphovsmän: Morales Castro, Arturo (author), Higuera Torres, María del Rosario (author)
• Materialtyp: article
• Språk: spa
• Publicerad: 2019
• Ämnen: Comunicación; Confianza; Economía; Estrategia
• Länkar: http://repositorio.ulvr.edu.ec/handle/44000/3635