La diferenciación de productos y su incidencia en la demanda de la ciudad de Riobamba, caso leche y shampoo año 2015.

This research paper is entitled: "Product differentiation and its impact on the demand for milk and shampoo in the city of Riobamba 2015.” The research was conducted using qualitative and quantitative methodology and it is intended to be a reference source regarding consumer behavior in basic s...

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Bibliographic Details
Main Author: Cazorla Cubiña, Gina Elizabeth (author)
Format: bachelorThesis
Language:spa
Published: 2016
Subjects:
Online Access:http://dspace.unach.edu.ec/handle/51000/1438
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