El storytelling como estrategia publicitaria para servicios médicos.
The objective of this research was to implement storytelling as an advertising strategy in medical services, focusing on consumer perception and their decision-making process when choosing healthcare providers. A mixed-methods approach was used, incorporating both qualitative and quantitative data....
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | bachelorThesis |
| Langue: | spa |
| Publié: |
2024
|
| Sujets: | |
| Accès en ligne: | http://dspace.unach.edu.ec/handle/51000/14064 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
Ajouter un tag