El storytelling como estrategia publicitaria para servicios médicos.

The objective of this research was to implement storytelling as an advertising strategy in medical services, focusing on consumer perception and their decision-making process when choosing healthcare providers. A mixed-methods approach was used, incorporating both qualitative and quantitative data....

Popoln opis

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Lema Osorio, Danny Javier (author)
Format: bachelorThesis
Jezik:spa
Izdano: 2024
Teme:
Online dostop:http://dspace.unach.edu.ec/handle/51000/14064
Oznake: Označite
Brez oznak, prvi označite!