El storytelling como estrategia publicitaria para servicios médicos.
The objective of this research was to implement storytelling as an advertising strategy in medical services, focusing on consumer perception and their decision-making process when choosing healthcare providers. A mixed-methods approach was used, incorporating both qualitative and quantitative data....
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| Format: | bachelorThesis |
| Sprache: | spa |
| Veröffentlicht: |
2024
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| Schlagworte: | |
| Online Zugang: | http://dspace.unach.edu.ec/handle/51000/14064 |
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