El storytelling como estrategia publicitaria para servicios médicos.

The objective of this research was to implement storytelling as an advertising strategy in medical services, focusing on consumer perception and their decision-making process when choosing healthcare providers. A mixed-methods approach was used, incorporating both qualitative and quantitative data....

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Lema Osorio, Danny Javier (author)
Formatua: bachelorThesis
Hizkuntza:spa
Argitaratua: 2024
Gaiak:
Sarrera elektronikoa:http://dspace.unach.edu.ec/handle/51000/14064
Etiketak: Etiketa erantsi
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