El storytelling como estrategia publicitaria para servicios médicos.
The objective of this research was to implement storytelling as an advertising strategy in medical services, focusing on consumer perception and their decision-making process when choosing healthcare providers. A mixed-methods approach was used, incorporating both qualitative and quantitative data....
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| Главный автор: | |
|---|---|
| Формат: | bachelorThesis |
| Язык: | spa |
| Опубликовано: |
2024
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| Предметы: | |
| Online-ссылка: | http://dspace.unach.edu.ec/handle/51000/14064 |
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