Marketing Relacional en los procesos de venta de las Farmacias Cruz Azul de la ciudad de Riobamba.

The purpose of this research was to determine the incidence of relational marketing and its influence on sales in the Cruz Azul pharmacy chain in the city of Riobamba; all this work began with the statement of the problem, identifying the need to create marketing tactics and actions that allow the b...

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Bibliografski detalji
Glavni autor: Guevara Huaraca, Andrea Belén (author)
Format: bachelorThesis
Jezik:spa
Izdano: 2023
Teme:
Online pristup:http://dspace.unach.edu.ec/handle/51000/11383
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