Estrategia de Branding para el posicionamiento de un emprendimiento de alimentos en San Andres

This research addresses the problem of positioning a traditional food business from the Parroquia San Andrés through branding strategies, which identified that despite, offering products of cultural and gastronomic importance, this business lacks a defined brand identity, limiting its visibility and...

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Bibliografiske detaljer
Hovedforfatter: Cayambe Aguagallo, Cristian Javier (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2025
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Online adgang:http://dspace.unach.edu.ec/handle/51000/16082
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