Engagement y fidelización del cliente en portales de noticias en Plus Tv, Riobamba

Engagement y fidelización del cliente en portales de noticias en Plus Tv, Riobamba

This research aims to determine the relationship between customer engagement and loyalty in news portals, specifically in the case of Plus TV, Riobamba's local digital media. In an environment of highly informative competence and fragmented content consumption, achieving an emotional, cognitive...

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Bibliographic Details
Main Author: Riera Vargas, Karla Anahí (author)
Format: bachelorThesis
Language:spa
Published: 2026
Subjects:
Engagement
Fidelización
Medios digitales
Interacción
Lealtad
Personalización
Online Access:http://dspace.unach.edu.ec/handle/51000/16496
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http://dspace.unach.edu.ec/handle/51000/16496

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