Engagement y fidelización del cliente en portales de noticias en Plus Tv, Riobamba

Engagement y fidelización del cliente en portales de noticias en Plus Tv, Riobamba

This research aims to determine the relationship between customer engagement and loyalty in news portals, specifically in the case of Plus TV, Riobamba's local digital media. In an environment of highly informative competence and fragmented content consumption, achieving an emotional, cognitive...

Popoln opis

Shranjeno v:
Bibliografske podrobnosti
Glavni avtor: Riera Vargas, Karla Anahí (author)
Format: bachelorThesis
Jezik:spa
Izdano: 2026
Teme:
Engagement
Fidelización
Medios digitales
Interacción
Lealtad
Personalización
Online dostop:http://dspace.unach.edu.ec/handle/51000/16496
Oznake: Označite
Brez oznak, prvi označite!

Internet

http://dspace.unach.edu.ec/handle/51000/16496

Podobne knjige/članki