Engagement y fidelización del cliente en portales de noticias en Plus Tv, Riobamba
This research aims to determine the relationship between customer engagement and loyalty in news portals, specifically in the case of Plus TV, Riobamba's local digital media. In an environment of highly informative competence and fragmented content consumption, achieving an emotional, cognitive...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2026
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/16496 |
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