Marketing experiencial como medio de reposicionamiento de Eco Arazzá Lodge

The present research, titled "Experiential Marketing as a Means of Repositioning Eco Arazzá Lodge," aims to design an experiential marketing advertising campaign as a strategy for repositioning Eco Arazzá Lodge, using photography as the main tool to drive the establishment's growth. T...

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Detalles Bibliográficos
Autor principal: Goyes Pilamala, Ramiro Alejandro (author)
Formato: bachelorThesis
Lenguaje:spa
Publicado: 2025
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Acceso en línea:http://dspace.unach.edu.ec/handle/51000/15133
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