Branded Content: Nuevas formas de Comunicación de marca en el GADM de Riobamba, de mayo del 2023 a mayo del 2024

This paper analyzes new forms of brand communication through branded content implemented by the Municipal Decentralized Autonomous Government (GADM) of Riobamba from May 2023 to May 2024. In response to increasing digitalization and the need to strengthen institutional identity, the study examines t...

• Главный автор: Guamán Naula, Ingrid Nathaly (author)
• Формат: bachelorThesis
• Язык: spa
• Опубликовано: 2025
• Предметы: Branded content; GADM de Riobamba; Storytelling; Hero
• Online-ссылка: http://dspace.unach.edu.ec/handle/51000/15755