Análisis de las Estrategias de Marketing Político de los Partidos Minga y el Cambio como medio de persuasión

This research addressed the political marketing strategies used by the "Minga" and "Cambio" parties in the province of Chimborazo due to concerns about the effectiveness of the political strategies implemented by the movements. The absence of adequately planned strategies could r...

• Autor principal: Vasquez Cueva, Maoly Patricia (author)
• Formato: bachelorThesis
• Idioma: spa
• Publicado em: 2024
• Assuntos: Marketing político; Partidos políticos; Provincia de Chimborazo; Identidad estratégica
• Acesso em linha: http://dspace.unach.edu.ec/handle/51000/12964