Análisis de las Estrategias de Marketing Político de los Partidos Minga y el Cambio como medio de persuasión

Análisis de las Estrategias de Marketing Político de los Partidos Minga y el Cambio como medio de persuasión

This research addressed the political marketing strategies used by the "Minga" and "Cambio" parties in the province of Chimborazo due to concerns about the effectiveness of the political strategies implemented by the movements. The absence of adequately planned strategies could r...

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Bibliographic Details
Main Author: Vasquez Cueva, Maoly Patricia (author)
Format: bachelorThesis
Language:spa
Published: 2024
Subjects:
Marketing político
Partidos políticos
Provincia de Chimborazo
Identidad estratégica
Online Access:http://dspace.unach.edu.ec/handle/51000/12964
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Internet

http://dspace.unach.edu.ec/handle/51000/12964

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