Planificación estratégica de marketing y el posicionamiento en la empresa seviproseg Cia Ltda. en Riobamba

Planificación estratégica de marketing y el posicionamiento en la empresa seviproseg Cia Ltda. en Riobamba

ABSTRACT: The present research aimed to determine how strategic marketing planning influences the positioning of the company SEVIPROSEG CIA. LTDA. in Riobamba. The research applied a qualitative and quantitative approach to determine the initial situation of the company and establish its positioning...

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Bibliographic Details
Main Author: Benalcázar Santillán, Antony Josué (author)
Format: bachelorThesis
Language:spa
Published: 2024
Subjects:
Planificación
Marketing
Posicionamiento
Mercado
Online Access:http://dspace.unach.edu.ec/handle/51000/13370
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Internet

http://dspace.unach.edu.ec/handle/51000/13370

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