Planificación estratégica de marketing y el posicionamiento en la empresa seviproseg Cia Ltda. en Riobamba
ABSTRACT: The present research aimed to determine how strategic marketing planning influences the positioning of the company SEVIPROSEG CIA. LTDA. in Riobamba. The research applied a qualitative and quantitative approach to determine the initial situation of the company and establish its positioning...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2024
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| Fag: | |
| Online adgang: | http://dspace.unach.edu.ec/handle/51000/13370 |
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