Estrategias de marketing y el posicionamiento de las empresas de calzado de cuero del cantón Guano

Estrategias de marketing y el posicionamiento de las empresas de calzado de cuero del cantón Guano

ABSTRACT: The present research work entitled MARKETING STRATEGIES AND THE POSITIONING OF LEATHER FOOTWEAR COMPANIES IN THE GUANO CANTON, whose main objective was to determine how marketing strategies affect the positioning of the leather footwear companies in the Guano Canton. In the research, a qua...

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Bibliographic Details
Main Author: Jessica Maribel, Uzhca Padilla (author)
Other Authors: Colcha Moreira, Melida Elizabeth (author)
Format: bachelorThesis
Language:spa
Published: 2023
Subjects:
Estrategias
marketing
posicionamiento
mercado
Online Access:http://dspace.unach.edu.ec/handle/51000/12249
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http://dspace.unach.edu.ec/handle/51000/12249

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