El marketing relacional y la fidelización de los clientes de la empresa de helados Ivonndy Ice Cream del Cantón Salcedo.

ABSTRACT: The objective of this research work is to determine the influence of relationship marketing on customer loyalty of the ice cream company Ivonndy Ice Cream in Canton Salcedo. For the development of this research, the hypothetical-deductive method was applied, in which It started from a hypo...

• Hlavní autor: Pastuña Pilapanta, Joselyn Lissbeth (author)
• Médium: bachelorThesis
• Jazyk: spa
• Vydáno: 2024
• Témata: Marketing relacional; fidelización de cliente; estrategias; satisfacción
• On-line přístup: http://dspace.unach.edu.ec/handle/51000/12436