Estrategia de publicidad cross-media, en el fortalecimiento historico-cultural de la arquitectura emblemática de Riobamba, mediante la elaboración de pdf´s interactivos
This research is intended to the promotion and dissemination of the emblematic architectural pieces of Riobamba, which are considered to be of high cultural value, which is why through the development of interactive PDF'S, in conjuntion with the Cross-Media advertising strategy, whose purpose i...
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| Formato: | bachelorThesis |
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2019
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| Acceso en liña: | http://dspace.unach.edu.ec/handle/51000/6053 |
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