Estrategia de re-branding turístico basado en el diseño de experiencias, para elevar el posicionamiento del Cantón Baños
This research aims to propose a strategy for rebranding tourism through the design of experiences in the year 2021. The application of the Anholt index methodology, the Robert Scott methodology, and the Drag- and-Drop methodology is necessary to determine the appropriate strategy for a correct opera...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/7979 |
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