Estrategia de re-branding turístico basado en el diseño de experiencias, para elevar el posicionamiento del Cantón Baños
This research aims to propose a strategy for rebranding tourism through the design of experiences in the year 2021. The application of the Anholt index methodology, the Robert Scott methodology, and the Drag- and-Drop methodology is necessary to determine the appropriate strategy for a correct opera...
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| Hovedforfatter: | |
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2021
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| Fag: | |
| Online adgang: | http://dspace.unach.edu.ec/handle/51000/7979 |
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