Sistema De Gestión De Procesos Aplicados A Servicios Publicitarios Transmedia: Caso de Estudio Digital Print
ABSTRACT: Marketing service companies must apply administrative models to meet their organizational objectives and have sustainable growth. Therefore, in this research, a process management model is proposed, where strategic processes as strategic direction and continuous improvement have been defin...
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| Main Author: | |
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| Format: | masterThesis |
| Language: | spa |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://dspace.unach.edu.ec/handle/51000/8382 |
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