Sistema De Gestión De Procesos Aplicados A Servicios Publicitarios Transmedia: Caso de Estudio Digital Print

ABSTRACT: Marketing service companies must apply administrative models to meet their organizational objectives and have sustainable growth. Therefore, in this research, a process management model is proposed, where strategic processes as strategic direction and continuous improvement have been defin...

• 1. autor: Álvaro Santiago, Avendaño Saigua (author)
• Format: masterThesis
• Język: spa
• Wydane: 2021
• Hasła przedmiotowe: gestión por procesos; narrativa transmedia; publicidad convencional; publicidad digital
• Dostęp online: http://dspace.unach.edu.ec/handle/51000/8382