ESTRATEGIA DE BRANDING PARA GENERAR POSICIONAMIENTO DE LOS SOMBREROS DE PAÑO DE LANA DE BORREGO.

Nowadays in a globalized world, there are countless strategies and mechanisms that companies use to publicize their products or services, and in the case of advertising the range of this type of techniques is even more extensive. Brand positioning as such is a strategy that in other developed countr...

• Glavni avtor: Gordón Muchagalo, Cinthya Elizabeth (author)
• Format: bachelorThesis
• Jezik: spa
• Izdano: 2019
• Teme: Estrategia de branding; Posicionamiento; Sombreros de paño; Lana de borrego
• Online dostop: http://dspace.unach.edu.ec/handle/51000/5956