El branding emocional y la fidelización del cliente en marcas de carne premium en la ciudad de Riobamba

The objective of this research was to determine how emotional branding influences customer loyalty in premium meat brands in the city of Riobamba. A qualitative, descriptive approach was used. Through a survey conducted with 383 consumers, emotional factors related to brand experience, as well as sa...

• Yazar: Mera González, Sebastián Eduardo (author)
• Materyal Türü: bachelorThesis
• Dil: spa
• Baskı/Yayın Bilgisi: 2026
• Konular: Branding emocional; Fidelización al cliente; Lealtad; Riobamba; Vínculo; Emociones
• Online Erişim: http://dspace.unach.edu.ec/handle/51000/16491