Contenido transmedia como una herramienta de difusión de productos de la empresa TOTALHOME en Riobamba

The research was carried out to design strategies using actions that contemplate transmedia content as a basis for the company 'Total Home', to create content that enables disseminating information about its products and position itself in the minds of consumers create new forms to reach t...

• מחבר ראשי: Cargua Pilataxi, Jhennifer Catherine (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2022
• נושאים: Contenido Transmedia; Medios; Plataformas; Productos
• גישה מקוונת: http://dspace.unach.edu.ec/handle/51000/8584