El marketing relacional y la lealtad de los clientes de la empresa Cepeda Cía. Ltda. de Ambato-Ecuador.

This research was carried out in the coachwork enterprise "Cepeda Limited Partnership" from Ambato city in Ecuador which has been operating for more than 50 years giving services to local and national transportation and coachwork commercialization entrepreneurs, in order to determine the r...

• Yazar: Naranjo Guamangallo, Katherine Alexandra (author)
• Materyal Türü: bachelorThesis
• Dil: spa
• Baskı/Yayın Bilgisi: 2022
• Konular: Marketing Relacional; Lealtad; Clientes; Gustos; Necesidades
• Online Erişim: http://dspace.unach.edu.ec/handle/51000/8781